About ValueFormer

We build AI tools that help enterprises understand humans better. Our products reveal how people think, see, and behave — turning human complexity into clear, actionable insights.

Mission

"To help organizations understand how people think, see, and behave."

Vision

"The trusted platform for human insight."

How We Think

Philosophy

1

Human-Centered

AI should help understand humans, not replace human judgment. We build tools that augment your ability to connect with real people.

2

Data-Driven

Insights backed by research, not assumptions. We combine qualitative and quantitative analysis to reveal what really matters.

3

Actionable

Not just data and charts. Our tools tell you what to do next, with clear recommendations you can act on immediately.

Who We Are

Leadership

Jiwon Lee, Ph.D.

CEO & Chief Strategist

Design researcher with a multidisciplinary background spanning linguistics, international trade, HR management, digital design, and platform architecture. Ph.D. from Hongik University IDAS. Creator of Insightiful and VisionDepth AI. Patent holder for 3D customization platform. Author of 4 books.

Onur Soyer

CTO

Technical leader with M.S. in Computer Science (Semantic Web & Ontology) and 15+ years in AI/ML, Big Data, and platform architecture. Led large-scale projects for KISA, SKT, and KT. Architect and developer of Insightiful and VisionDepth AI. Award-winning researcher in network protocols and real-time streaming.